Author du Jour: Jeremy Rifkin

JRifkinAuthor du Jour: Jeremy Rifkin “The Zero Marginal Cost Society.”

The Internet of Things, the Collaborative Commons, and the eclipse of Capitalism are just some the engaging thoughts Jeremy Rifkin proposes in his latest book, The Zero Marginal Society.” When something dies something else must sprout from the ashes and this is the point the book makes. With the slow demise of the capitalist era emerges the new economic system of the Internet of Thing, something transforming our lives radically.

From the Publisher: “Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death―the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.”